Manufacturers rely on various factors in ensuring their product has a competitive edge over others and thereby increase their market share. These include patented technologies, unique features, better pricing, packaging and/or service and product enhancements that add value.

Amongst these tried and tested practices is endorsement by organisations and services such as a medical body, an industry guild or association, quality standards e.g. ISO, Bureau of Standards, Good Food Society, Proudly South African, Heart Foundation, Beth Din Kosher and, of course, the Halaal certification marks.

It stands to reason that costs of these enhancements which in the case of our certification is minimal in the overall context of the product, is not merely passed on to the customer. The product still has to be competitive with others in the market place.

The proof of the pudding is in the eating. Your Flash news carried out a snap sample survey of a few random products certified by SANHA and compared those with similar products sold alongside.

• Survey done at Superspar Westville and Pick n Pay Hyper Durban North, KwaZulu Natal.
• Meat and poultry products have been excluded and will be the subject of a future survey.

The results speak for themselves. You do not pay more for SANHA certified products.